Top things I learned at #SMSSummit

Another successful Social Media Strategies Summit  has ended and I couldn't express how happy I am I chose to attend a 2nd time around. With the tragedies of my first Vegas trip, I was sure that if I ever did attend this summit again, it wouldn't be in Sin City. I'm glad I did go back to the city of sin and in return got a few needed insights from people I admire and follow religiously on twitter and different views on what I already thought I knew.

Below you will find 10 things learned at #SMSSummit:

1. Stop stupid marketing: Provide value, listen to customers, and don’t forget why you are on the platform. Stop making it about yourself. Your goals should always be to help the customer achieve their goals. - +Pam Moore (Keynote Speaker)
2. Community Engagement: Inspire action, find your influencers, create a shareable customer experiences, amplify positive word of mouth - +DocuSign (Content as tasty as Bacon- Briana Dinsmore)
3. If you are targeting GEN Y aka Millennials you must know they reject the mundane and celebrate disruption. They also are very doubtful of overly strategized marketing tactics and pictures rule this generation and +Instagram is their platform. - +matt heindl +Razorfish 
4. Anatomy of a good tweet: Includes call to actions, Tweets should sound human, not like an ad, Tweets should also speak to a specific audience and no more than 2 hashtags should be used. +Emily Freilino +Twitter 
5. Build your brand on +YouTube but also use Google Hangouts on Air for creating unique video content and find quality equipment that fits your budget for both - +Grant Tilus
6. 80% of buyers prefer to be enticed through content marketing as opposed to ordinary advertising- +TrackMaven 
7. Globalize your social presence- Use globally used hashtags for your content and engagement strategy- +Elly Deutch +Garrett Popcorn 
8. +Tracy Hermans loves her kale and shows us how "Messages directly engage and promotions are less liked"
9. Don't be afraid to give your brand personality. Be funny, sympathize, poke fun - +Likeable Media 
10. That no matter how many times you think you have heard the same "speech"(you know the ones: "Content is king", "Be human", etc.,), there are always those people that make you see things in another perspective when presenting their knowledge and passion for social media.