The Future of Twitter and Vine with @FashionWeekNYC

With my lack of enthusiasm for the world of fashion (did you just cringe?) and having the opportunity to host a tweetologist at +Eden Roc Miami Beach, I decided to kick off #MBFWSwim with an open discussion of "The Future of Twitter & Vine". Nathan Sobezki, also known as @FashionWeekNYC on his social networks, came to Miami for +Mercedes-Benz Fashion Week and was kind enough to provide us with the scoop on his start and why Twitter & Vine are his platforms of choice. 

@FashionWeekNYC open discussion on Twitter & Vine

Nathan, as explained by my friend and real time connector +John Peter Mahoney, has 7 years experience as a consultant for Jennifer Black & Associates. Nathan checks the shopping malls every weekend and the pulse of the everyday consumer, overall weekly promotions, mall traffic and collects social data that is applied to the same store sales and forward looking earnings on wall street. On top of that, Nathan is also the guy whose Twitter account beat out Style.com & Vogue during Fashion Week in 2014. With an additional 5 Years experience in the social media industry, Nathan is a Tweetologist that leads the @FashionWeekNYC Twitter account with 245,000 +  followers. He started Vining (is that a word?) June 4th of 2013 and currently has 6,114 followers and 414,554 loops. His vines of his stay at the Eden Roc? Over 200,000 loops.

Vine, though dying down for a bit due to instagram's launch of their video option, is back on the map as some brands have started flocking to the app to provide their audience with 6 second clips of their products/services. Their audience, very accepting, are viewing this content (multiple times) and engaging with these brands by commenting, revining or simply sharing the content via other mediums to their peers. As for community managers, the interest lies in how easy it is to track engagement (loops, revines, etc). There's a true social element to the way Vine works: Engaging your brand whether personal or professional, opens up visibility to those who take notice of innovative persons initiating creative conversations and breaking new ground in the social realm. 

Twitter, on the other hand, has never really "died down". Depicted as the  "Largest information center in the world" by CEO Dick Costolo, Twitter has plans in becoming even bigger than Facebook (according to +Forbes) This may just be possible with Quarter 2 kicking off with 271 million active monthly users. 

Below, some pictures and takeaways of this event:

Breakfast and Plenty of Mimosas

Miami's social media enthusiasts

                                     

And now the takeaways put together by +Brenda Leguisamo:

Any events involving social media, are always of  interest and rightfully my favorites. I find I have been writing so much about food and places for you all to visit, that I haven't really shared any knowledge on what I know and love best: Social Media.

I did leave a little knowledge at our discussion though: "Don't worry about losing a follower. Losing a follower is just the sound of your audience getting better"... But I think this was something that stuck with me from last year's NYUSMI class. More to come nevertheless...

Xoxo, 

Jomary Jimenez

Social Media Girl

#SMWMiami Kickoff at Haven South Beach

Social Media Week kicks off in Miami on September 22nd 2014 and I couldn't be more excited! Social Media week is a worldwide event that takes place twice a year where social media enthusiasts get together to hear about the impact social media has on our communities, businesses and most importantly, the world. This message is mainly delivered by influential keynote speakers we social geeks swoon over, for example, one of my favorites, Ramon De Leon, who I had the pleasure of meeting and hearing his amazing story at last year's Social Media Summit in Vegas.

Though the schedule has not been completely published, Event Crowd and Creativas Group has been working hard to provide us with the best speakers and events and also hosted a "kick-off" party last Thursday at Haven South Beach to get Miami's social influencers to come together and network with complimentary welcome cocktails provided by Finlandia. 

+Ernesto Sosa getting social in real time. Picture by Cristina "Crispi" Pimenta
    

    

Last summer, I also had the pleasure of meeting Nicky Yates who was one of the keynote speakers at my NYU Social Media Intensive course and was representing SocialMediaWeek and crowd centric. This was the little gem she provided us with who still, til this day, is my favorite video to show all who question what it is that I "really do".

 

To learn more about social media week and how you can attend or get involved visit http://socialmediaweek.org/miami/

And Suddenly, It Was Summer in Miami...

Summer came and you still have not taken time out to decide where you will be hashtagging #Summer14 from. You fear that by the time you decide where to go, Expedia will stop running those 72 hour heart pounding specials or that your local news will announce another week of rain. Don't Fear! You can still stay in South Florida and engage in the sunny (or gloomy) fun Miami Beach and some of it's surrounding cities have to offer.

So where do you find a summer vacation in a place that can't decide whether it will be sunny or gloomy for the day? RESTAURANTS AND BARS!

My choices for a quick mental getaway and #summer14 worthy pictures.

The Broken Shaker: A bar within a hostel that's a mix between your Santera's waiting room and Tinkerbell's backyard. Add $11 hand crafted (for real) cocktails, a pool, a side of cured meats and Zak the baker bread and what you have is a mini vaca where you can afford to bring all of your friends.Extra bonus? They give you a paper fan to help you beat the Miami heat (I could make a joke here, but I want you to keep reading). The broken shaker is open Monday – Friday, 6pm-2am and weekends, 2pm-2am and is located within The Freehand Miami.

The Bar

The Frenchie & Some Agave

Cute Fa n

Outside

Cured Meats & Zak The Baker Bread

Potions and Recipes

Sandbar Lounge: Located in a part of Miami you are most likely not to go to (NORTH BEACH insert cringe here), resides a bar where Natalie the bartender encourages you to take shots of Patron since you already have your suede heels in the sand. Sandbar Lounge has good music, a daily happy hour from 4pm-8pm and a complimentary buffet if you dare. Don't expect to find tourists of any nature here, unless you want to disguise yourself as one. After all, this is your summer.

Sand Covered Floor

Bar Area

 ChillBar: Inside Yellow Green Farmer's Market, ChillBar  is a place best explained by its title. Beyond being one of the coolest place I have ever been to, the small restaurant has amazing food and cocktails. I have only been here for Brunch but I can tell you it's all I needed for this place to make the list. If you are a locavore and enjoy organic and sustainable ingredients to make up your food, this is the place for you. If you are a person that is not satisfied with the mere bottomless Mimosas and Bloody Mary's offered at some establishments to accompany your brunch and prefer a cocktail which is both well done and artistic enough to need no filter, this place is also for you. Tip: Make reservations, this place gets packed (954) 513-3990.

Ginger and Peach Infused Mimosa, Goat Cheese and Fig Omelette, Craft Beers and Cucumber Water

Although instagram pretty, these places also provide you with good times and the feeling of a quick and much cheaper getaway. The cool factors of each place are just an added bonus. 

Xoxo, 

Jomary Jimenez

Social Media Girl (and your drinking/eating buddy if you'd like)