With my lack of enthusiasm for the world of fashion (did you just cringe?) and having the opportunity to host a tweetologist at +Eden Roc Miami Beach, I decided to kick off #MBFWSwim with an open discussion of "The Future of Twitter & Vine". Nathan Sobezki, also known as @FashionWeekNYC on his social networks, came to Miami for +Mercedes-Benz Fashion Week and was kind enough to provide us with the scoop on his start and why Twitter & Vine are his platforms of choice.
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| @FashionWeekNYC open discussion on Twitter & Vine |
Nathan, as explained by my friend and real time connector +John Peter Mahoney, has 7 years experience as a consultant for Jennifer Black & Associates. Nathan checks the shopping malls every weekend and the pulse of the everyday consumer, overall weekly promotions, mall traffic and collects social data that is applied to the same store sales and forward looking earnings on wall street. On top of that, Nathan is also the guy whose Twitter account beat out Style.com & Vogue during Fashion Week in 2014. With an additional 5 Years experience in the social media industry, Nathan is a Tweetologist that leads the @FashionWeekNYC Twitter account with 245,000 + followers. He started Vining (is that a word?) June 4th of 2013 and currently has 6,114 followers and 414,554 loops. His vines of his stay at the Eden Roc? Over 200,000 loops.
Vine, though dying down for a bit due to instagram's launch of their video option, is back on the map as some brands have started flocking to the app to provide their audience with 6 second clips of their products/services. Their audience, very accepting, are viewing this content (multiple times) and engaging with these brands by commenting, revining or simply sharing the content via other mediums to their peers. As for community managers, the interest lies in how easy it is to track engagement (loops, revines, etc). There's a true social element to the way Vine works: Engaging your brand whether personal or professional, opens up visibility to those who take notice of innovative persons initiating creative conversations and breaking new ground in the social realm.
Twitter, on the other hand, has never really "died down". Depicted as the "Largest information center in the world" by CEO Dick Costolo, Twitter has plans in becoming even bigger than Facebook (according to +Forbes) This may just be possible with Quarter 2 kicking off with 271 million active monthly users.
Below, some pictures and takeaways of this event:
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| Breakfast and Plenty of Mimosas |
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| Miami's social media enthusiasts |
And now the takeaways put together by +Brenda Leguisamo:
Any events involving social media, are always of interest and rightfully my favorites. I find I have been writing so much about food and places for you all to visit, that I haven't really shared any knowledge on what I know and love best: Social Media.
I did leave a little knowledge at our discussion though: "Don't worry about losing a follower. Losing a follower is just the sound of your audience getting better"... But I think this was something that stuck with me from last year's NYUSMI class. More to come nevertheless...
Xoxo,
Social Media Girl
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